Master the Media Coaching Program - Master the Media
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The MTM Coaching Program is right for you if:

  • You want to become the leading expert in your field.
  • You’re a health professional who wants to add an additional income stream to your business and earn 6 figures (or multi 6 figures). We’ve worked with all types of health pros—including dietitians, personal trainers, health coaches, life coaches, pharmacists, and psychologists.
  • You’re a biz owner who wants to reach millions of people with your messaging, isn’t afraid to work hard, and knows there’s no perfect time to get started.
  • You’re an entrepreneur who wants to earn your worth—and work less hours for more money. Let’s get your life back!

By the end of the MTM Coaching Program, you’ll:


Become a Media Certified Expert

Complete the program in its entirety and obtain media certification. MTM certification is recognized across industries as the leading media certification for healthcare professionals.


Get Featured in the Media

We’ll coach you on how to connect with and talk to the media. We bring you a plethora of media opportunities through contacts we’ve spent decades cultivating.


Create a Media Kit

This is vital for you to expertly pitch yourself to media and brands. A professional designer—who created the website for The Home Edit—will help you create your media kit.


Connect with Brands to Earn $$$

We bring a multitude of opportunities to our students through our robust and ever-growing network of 4,500 publicists, reporters, and producers—for partnerships ranging from $1K to $50K and beyond.

The MTM Coaching Program is the leading media training and certification for health professionals. This is the community for you if you want to be recognized as the leading expert in your industry.

What’s Inside the MTM Coaching Program:

Module 1: Niching

In this module, you’ll learn how to define what sets you apart from the crowd as a healthcare professional. You’ll nail down your niche and solidify your media goals—and even create ideas to pitch to editors and producers based on your special sauce. 

Module 2: Ideal Avatar

In this module, we’ll teach you how to pinpoint what your audience wants and how to identify your ideal avatar. We’ll walk through the methods—including surveying your audience—to ID your ideal avatar. You’ll walk away with a crystal-clear picture of who your avatar is and content ideas that speak to your avatar. 

Module 3: Being an Expert

You’ll learn how to connect and speak to reporters in a way that will get you featured in articles. You’ll learn how to pitch yourself as an expert source, how to be a great source that reporters come back to again and again, and how to be fluid in an ever-changing media landscape. A former editor for Prevention and Women’s Health will review your soundbites.

Module 4: Talking to Media

Now that you’ve landed the interview, what happens? We’ll teach you how to perfect the art of talking to the media (aka the soundbite) and how to use the media that you land to secure more and more interviews. Together, we’ll workshop written soundbites.

Module 5: Broadcast Media

You’ll learn the ins and outs of TV, radio, and podcast interviews. Learn how to pitch yourself to producers, how to contact those producers, and how to prepare for any type of interview. You’ll craft a pitch to a producer, write a segment, and have the opportunity to film a sample TV segment.

Module 6: Freelance Writing

We’ll teach you how to connect with assigning editors, how to craft the perfect pitch, and how to nail the freelance writing assignment. You’ll create a pitch to an editor that’s perfect for your niche and speaks to your ideal customer avatar. A former Prevention and Women’s Health editor will review your freelance pitches.

Module 7: Profiting from Media Work

Now comes the really fun part: income! You’ll learn how to leverage your media experience to build your brand—and how to profit from any type of media, as well as sell yourself through a media kit. You’ll walk away with a ready-to-use media kit, too, that a professional designer (who created the website for The Home Edit!) helps you create.

Module 8: Spokesperson Work

We’ll teach you what being a spokesperson means, the ins and outs of paid brand partnerships, and how to pitch and reach out to brands. You’ll also learn what brands look for in partners and what types of services they want. You’ll craft a pitch to a potential brand partner, which we’ll help you perfect.

Module 9: Profiting from Social Media

You’ll learn how to monetize your social media platforms—as well as how to use them to share and leverage your media wins. We’ll walk through Instagram, TikTok, YouTube, Pinterest, Facebook, LinkedIn, and more. Then you’ll decide what platforms to focus on first.

Module 10: Profiting from Blogging

We’ll teach you how to monetize your blog and e-mail list, how to create engaging content that brings back repeat customers, and the basics of SEO and e-mail marketing. You’ll walk away with content ideas to pitch to brand partners, too.

Module 11: Earning Your Worth

Hooray! Now that you’re a media-trained health professional, you’ll learn what services you should be paid for, brand partnership ins and outs, and how to negotiate what you’re worth. You’ll walk away with a list of paid services that you can uniquely offer to potential brand partners.

Module 12: Contracts

When working with brands and certain types of media, you’ll need to protect yourself legally. We’ll teach you the ins and outs of contract negotiations, name and likeness, exclusivity, whitelisting, and more. You’ll practice interpreting contract terms so you have the legal stuff nailed down for when you land those paid brand partnerships.

Are you ready? Enroll today to start immediately!

6 monthly payments of


One-Time Payment of


Pay in full to save!

Here’s what you’ll get when you enroll in the
MTM Coaching Program:

  • 24 Weekly Coaching Calls
    This is THE GOLD that’s helped students land bucket-list media interviews, high-paying brand partnerships, dream book agents and book deals, and multi 6-figure incomes. You’ll receive access to a minimum of 24 group video calls, led by esteemed media dietitian coaches Amy Gorin, MS, RDN and Samantha Cassetty, MS, RDN.
  • A Clear Roadmap to Master the Media
    Here’s the blueprint to get your name in the news and leverage that media attention to earn a 6-figure (or multi 6-figure!) income. With lifetime access, you’ll receive each and every update made to the educational materials.
  • Master the Media Certification
    All MTM Coaching Program students are eligible to become media-certified experts. The Master the Media certification is recognized as THE leading certification in the industry.
  • Connections with Top Brands & Media
    We bring a multitude of opportunities to our students through our robust and ever-growing network of 4,500 publicists, reporters, and producers—for brand partnerships ranging from $1K to $50K and beyond.
  • Feedback on Each and Every Master It! Sheet
    You’ll get feedback on all 12 Master It! Sheets! This hand holding helps you craft a media kit, as well as ready-to-send pitches to producers, editors, and brands.
  • Membership to a Private Facebook Community
    You’ll get 6 months of access to a community of health professionals just like you. Ask any and every burning question for the coaches to answer. We also bring a plethora of top-tier media and high-paying brand partnership opportunities to you via this Facebook group.
  • Resource Libraries
    Get access to 100s of videos—which cover everything from how to track your media hits to how to keep calm on camera, plus every single MTM coaching call to date!
  • Continuing Education Credits
    Registered dietitian nutritionists (RDNs) and nutrition and dietitian technicians (NDTRs) receive 65 CPEUS, including an ethics credit.

$84,997 value!

Plus! These Bonuses Help You
Land Lucrative Brand Partnerships


Intro to 4,500 Publicists
$12,000 Value

Get featured in an e-blast sent to 4,500 publicists, reporters, and producers that Amy has spent 2 decades personally cultivating. Once they know you as a media-certified expert, get ready for media and brand partnership opportunities to explode. This a service you won’t get anywhere else.


Media Contact Cheat Sheets
$2,200 Value

Wouldn’t it be so much easier to work with the media if you had cheat sheets of how to contact almost any producer and assigning editor? You’re in luck, because this bonus provides the intel you need to shave hours off the pitching process.


Pitching Templates
$1,600 Value

How does no-fail pitching sound? You’ll get copies of the exact pitches that have landed your instructors amazing TV segments, freelance writing assignments, and high-paying brand partnerships. You’ll also get a list of ideas you can pitch to brands, as well as top resources for finding the story.

When you add all of that up, it’s a

total value of $100,797. Whoa!

Because we’re SO excited to work with you, we’re giving you the opportunity to enroll in the MTM Coaching Program TODAY for…

6 monthly payments of


A One-Time Payment of


Become Master the Media Certified

We are beyond excited to offer Master the Media certification. Certification sets you apart from your peers and attracts high-paying brand opportunities.

Any student who completes the educational materials and is featured in the media—which we provide all the tools and guidance to help you achieve!—is eligible for certification.

We are so proud that MTM certification is recognized across industries as the leading media certification for healthcare professionals.

Become a media-certified expert today!

About Your Instructors

The Master the Media Coaching Program educational materials are co-created by Amy Gorin, MS, RDN and Erin Palinski-Wade, RD, CDCES, CPT. Both Amy and Erin lead you through the program’s video lessons.

The weekly coaching sessions and private Facebook community are led by Amy Gorin, MS, RDN and Samantha Cassetty, MS, RDN.

The MTM Coaching Program features additional award-winning subject-matter experts as both expert instructors and reviewers for select Master It! sheets.

For example, a professional designer (who designed the website for The Home Edit!) will help you create a media kit—and a former editor for Women’s Health and Prevention will help you create a marketable freelance writing pitch.

Amy is one of the most-quoted media dietitians in America, with a media reach of over 3 billion. She’s a former editor for Prevention, Health, Parents, American Baby, and Weight Watchers Magazine. She used her media know-how to earn $262K from media dietitian work in her 2nd year as an RDN, and she’s passionate about helping fellow health professionals see this same financial success. Her mission is to help you add a high-earning media and brand partnership revenue stream to your business so you can earn more freedom in your income and time, as well as exponential career fulfillment.

Samantha is a most-trusted media dietitian colleague. She’s the former nutrition director for Good Housekeeping, the co-author of Sugar Shock, and a former nutrition correspondent for the Cooking Channel’s Drop 5 Lbs with Good Housekeeping.

Erin is the author of 4 books, including the best-selling 2-Day Diabetes Diet. She’s a TEDx speaker and has appeared in over 100 broadcast interviews, including segments on Good Morning America, The Dr. Oz Show, The Early Show, MSNBC, and Fox News. 

The MTM Coaching Program is THE leading media training and certification for health professionals. We provide the hand-holding you need to get past every hurdle when you get stuck, and we’ve helped 100s of clients earn 6-figure and multi 6-figure incomes.

As Seen In

Will You Be Our Next Success Story?

“I’ve secured $45K, with 7 new brand partnerships and 6 new editorial outlets in 6 months!”

I have 7 new brand partnerships and have secured $45,000 in brand partnerships for this and next year! I’m also writing for 6 new editorial outlets. Most courses don’t provide this much support, this much information. It has been so incredibly impactful, taking my career so much farther than I even thought it could go in 6 months. I can’t say enough good things about the program and the community of like-minded people it brings together. I’m forever grateful.

Caroline Thomason, RDN, CDCES, freelance writer for Eat This, Not That! & Livestrong

“I got a book deal & 5 paid brand partnerships.”

The Master the Media program provided me with the guidance and education I needed to feel confident talking with brands and promoting my services. Before taking the course, I didn’t have a single paid partnership with a brand. The past few months alone, I’ve had paid partnerships with 5 different brands! And I now have an agent and publisher for the book of my dreams, and I know I wouldn’t have been able to accomplish this without the motivation and push from the Master the Media coaches. Private practice can be lonely, and I can’t explain enough how helpful it has been to have mentors like these coaches along the way.


“I’ve gotten 20 new 1:1 clients from my media exposure. That’s $48K in additional revenue in 4 months!”

I secured being featured on 2 bigger podcasts, thanks to what I learned in the Master the Media Coaching Program. I’ve been on one of the podcasts twice and will likely be a regular. I just did the math, and I have gained 20 new 1:1 clients from the podcasts’ media exposure alone! This equates to almost $48,000 in additional revenue over 4 months. That’s incredible. 

Alex Larson, RD, nutrition coach for endurance athletes


Got questions? Here’s what your peers have asked before enrolling in the MTM Coaching Program:

Who is Master the Media for and will it work for me?

The Master the Media Coaching Program is for healthcare professionals who want to become the leading expert in their field—and add a lucrative media and brand partnership income stream to their current businesses.

This program is ideal for any health professional—including registered dietitian nutritionists (RDNs), nurses, doctors, personal trainers, health coaches, healthy chefs, therapists, and more.

If I’m not a health professional, will the program work for me?

Yes, the power of the media works for any professional. We’d love to work with you, health professional or not! We’ve helped all sorts of professionals—including small business owners, authors, photographers, travel agents, and more.

When does the program begin?

Enroll in the program, and you get immediate access.

However, spots are limited: When we reach capacity, we set up a waitlist system for enrollment.

How much time should I plan to spend on the program?

Can you imagine setting aside 4 to 6 hrs a week—and being media trained and certified in just 6 months?

Set aside 1 hour a day, and you’ll complete the MTM Coaching Program training and certification in 6 months. We provide example schedules for how to best allocate your time in the program to generate maximum media and brand partnership opportunities.

You can go faster, if you’d like—we’ve had students complete their media training in 2 months.

How much money can I earn?

Being media trained and certified opens up the doors to countless lucrative opportunities. Add a media and brand partnership income stream to your business to soar your income to 6 figures or multiple 6 figures.

We bring high-paying opportunities to our students—everything from $1,000 to $50,000 and beyond partnerships. Students and graduates have landed book agents, book deals, lucrative brand partnerships, high-paying speaking engagements, and more.

For example, Caroline earned $45,000 in brand partnerships, Ashley landed $25,000 in brand partnerships, and Kelsey’s income is up $9,000 from last year’s Q1.

Media can increase your revenue in other ways, too! Alex, for example, has landed $48,000 in new clients thanks to her media exposure. You can view other student successes on our testimonials page.

Is the program only for beginners and newbies?

Not at all! We have a huge mix of students in the Master the Media Coaching Program. We also have students of all ages, ranging from their 20s to their 70s!

This includes total newbies to the media world, students who have dipped their toes into media and brand work already, as well as already established media dietitians who want to take things to the next level.

If you’re a newbie, we’ll help you land your first brand partnership. If you’re more seasoned, we will hold your hand to help you turn a $1,000 brand partnership offer into a $10,000 one, or a $10,000 one into a $50,000 or $100,000 offer!

We have students who have signed on for multiple rounds because the more that they grow, the more coaching they need to continue to grow, scale, and build their mindset for success. We are thrilled to work with you, whatever level you are at!

What if I don’t have the funds to enroll?

We offer multiple options to make payments easier.

If you’re paying in full, you can split up payments among multiple credit cards. You can e-mail us at to set this up. We also offer 6-month payment plan.

Additionally, past students have used the following methods to pay for enrollment: business credit cards, business loans, and workplace reimbursement for media training and/or continuing education.

How many coaching sessions do I get?

This program includes 6 months of 1-hour weekly live video group coaching sessions with Amy or Samantha.

How often and when are the coaching calls?

The live group coaching video calls take place once a week: on Tuesdays at 4pm ET/1pm PT.

In between coaching sessions, you’ll have access to an EXCLUSIVE Facebook group in which your coaches are available to answer your questions and provide additional guidance. 

Note: Although we work hard to maintain this schedule, on rare occasions, we may need to move the time of a specific call. If this happens, you’ll be notified of that week’s updated date and time.

Why is the coaching part of the program 6 months?

Amy spent 20-plus years learning all the ins and outs of working with media and brands. We want to make this learning process easier and quicker for you, which is why we condense Amy’s lifetime of learnings into 6 months.

We spend the first 3 months media training you, then the last 3 months focusing on getting you media certified and enacting what you’ve learned to make money from brand partnerships.

What kind of coaching will I receive in the MTM Coaching Program?

We take coaching seriously. The MTM Coaching Program is the ONLY media coaching program for health professionals to combine live coaching with on-demand content in a structured format. Past students have called this the gold of the program.

Access to coaching includes weekly live coaching calls, membership to a vibrant private Facebook community, instructor reviews of Master It! sheets (fun homework), and access to media and brand opportunities that are exclusive to current students.

Each week, you’re able to join a 60-minute, live video group coaching session with Amy or Samantha. All calls are recorded so you can revisit them later, and you can submit questions to be answered even if you’re unable to attend. Plus, you’ll have access to all previously recorded coaching sessions to review at your own pace. 

In between live coaching sessions, you’ll have access to an exclusive Facebook group in which your coaches will be available during normal business hours to answer your questions and guide you on your path to media and brand partnership success.

Can I get coaching for more than 6 months?

Absolutely. After your initial 6 months in the MTM Coaching Program, you’ll have the opportunity to sign on for additional coaching at a reduced price.

Are you ready? Enroll today to start immediately!

6 monthly payments of


One-Time Payment of


Pay in full to save!