Master the Media

Break into the Media

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Do you wish someone would hold your hand and teach you all the ins and outs of mastering the media–in a seven day crash course? And how about it this were free?

Well, you're in luck! The Master The Media 7-Day Bootcamp will guide you step by step on the path to getting your name in the news and skyrocketing your income. The course includes two-plus hours of video tutorial, with Amy Gorin, MS, RDN and Erin Palinski-Wade, RD, CDCES, LDN, a LIVE coaching session with Amy or Erin, eight videos, and daily workbook prompts. You'll learn  the industry secrets you need to master the media, land brand partnerships, writing gigs, and grow your business in ways you never knew possible. This free media bootcamp is ideal for any health professional—including registered dietitian nutritionists (RDNs), nurses, doctors, personal trainers, health coaches, healthy chefs, and more.

Don't wait to enroll. Space is VERY limited, and spots are filling up fast! Don't miss out on the amazing opportunity—grab your spot today for the seven-day program.

YUP, IT'S TOTALLY FREE!

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A Course Based on Experience

After seeing the enormous benefits that increased media exposure brought to their careers, Amy Gorin, MS, RDN and Erin Palinski-Wade, RD, CDCES, LDN set out on a mission to share their knowledge with fellow health professionals. As two of America’s most-quoted registered dietitians, in this year alone they've collectively landed over 500 magazine, newspaper, and web interviews, were interviewed on national programs such as The Dr. Oz Show, and were pursued as sought-after industry consultants and spokespeople.

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The Master the Media 7-Day Bootcamp features a ton of info you need to know about becoming THE EXPERT in your niche, gaining more media attention than you ever thought possible, and leveraging your platform to skyrocket your income. With a live small-group coaching session, over 2 hours of video instruction, and eight on-demand videos, this course covers everything you've ever wanted to know about getting published, getting quoted, and getting on the air. It also teaches you how to leverage that media attention to land the brand partnerships, speaking engagements, and book deals of your dreams!

This seven-day online program includes one live coaching session, two-plus hours of video, eight videos, and daily workbook prompts. Here are all the videos you'll gain access to:

INTRO: How to get the most out of your seven-day bootcamp experience

1. How to define what sets YOU apart from the crowd

2. What the heck is a sound bite—and how it will propel your media career

3. How to pitch yourself as an expert source (in a way editors and producers will actually reply!)

4. How to use your experience to build your brand—so brands will want to PAY you to work with them

5. All about the multiple points of entry (there are SO many!) to freelance writing

6. The ins and outs of brand partnerships (yes! yes! yes!)

7. How to monetize your social media platforms (Bring me the money, honey!)

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More Incredible Content!

Not only do you get ALL the video content listed above when you enroll for the 7-Day Master the Media Bootcamp. You also get:

  • A 7-day worksheet with daily prompts (we promise they're short and sweet!) to master what you've learned
  • A FREE small-group coaching call with Amy or Erin, where you can ask all your burning questions
  • The expertise of Amy and Erin, who are quoted in 500-plus media interviews annually!
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What Happens Once You Enroll

As soon as you sign up, you will be enrolled in the on-demand course! You will also have access to a live coaching calls. Instructors Amy Gorin, MS, RDN and Erin Palinski-Wade, RD, CDCES, LDN will be available to answer your questions and guide you on your path to media success. In addition, you'll have access to:

7 In-Depth
Video Lessons

Enjoy on-demand access to seven in-depth video lessons, as well as daily workbook prompts. You will learn so much about landing bylines in national magazines, seeing yourself on morning talk shows, and being quoted in publications your clients read and trust. Then build upon these skills and learn how to land lucrative brand partnerships, book deals of your dreams, paid speaking gigs, and more!

THE POINTS OF ENTRY TO FREELANCE WRITING

Have the perfect idea but have no idea who to send it to? You don't have to wonder anymore! Learn all about the ins and outs to getting started with freelance writing and being featured in the publications of your dreams. You'll learn from experts Amy and Erin–and Amy was a magazine editor for eight years at Health, Prevention, Parents, and more!

the HAND-HOLDING that YOU CRAVE

Whatever your media goals, Amy and Erin are here to help. You'll get access to a live small-group coaching from these media gurus via Zoom/ This guidance is what will propel you to turn your media and brand partnership dreams into reality!

How to Monetize Your Media Work to
Skyrocket Your Income

Getting your name in the news is a fantastic accomplishment on its own, but exposure isn't the only benefit. As you build your platform and increase your name recognition, there are numerous ways to profit. You will learn how to monetize your newfound fame to make more money (earn six figures by landing lucrative brand partnerships, book deals, speaking gigs, and more!), while working fewer hours with a more flexible schedule. Media attention will also have private-practice clients flocking to your door!

INS & OUTS OF BRAND PARTNERSHIPS

Have an idea but don't know how to craft it into a pitch that sells? (And what the heck is a pitch?) Whether you are pitching a national magazine, a website, or a talk show, you'll learn how to format an idea that turns heads and lands interviews.

DAILY PROMPTS SO YOU CAN PUT WHAT YOU LEARN INTO ACTION

Learning the ins and outs of the media world is one thing. Putting everything you learn into action is another, and our multi-page workbook will help you do just that!

ENROLLMENT IS LIMITED

Sign up to secure your spot now!

Add me to the waitlist!

What Students Are Saying!

“Amy and Erin's Master the Media course provided me with the guidance and education I needed to feel confident talking with brands and promoting my services. Before taking their course, I didn't have a single paid partnership with a brand. The past few months alone I've had paid partnerships with five different brands! And I now have an agent and publisher for the book of my dreams, and I know I wouldn't have been able to accomplish this without the motivation and push from Erin and Amy. Private practice can be lonely, and I can't explain enough how helpful it has been to have mentors like Erin and Amy along the way."

-Angie Asche, MS, RD, CSSD, author of Fuel Your Body

“It’s blowing my mind that after four years of trying to get my message out, I am suddenly being quoted in Parade, The Healthy, VeryWell, and Eat This! I have also done an interview with CN2 news and a webinar for a foundation I love. I credit this growth to the Master the Media e-course!"

-Lacy Ngo, MS, RDN

"Joining Amy and Erin's Master the Media program has bee none of the best things I've done for my business. Since the beginning of their course, I've been featured in a number of top-tier media outlets, including Parade, EatingWell, Everyday Health, and TheKitchn."

-Laura Ali, RDN

“The Master the Media course by Erin and Amy provides all the tools on HOW to get more experience in the media. But more importantly, it gave me the confidence to know that the media needs me just as much as I need them. I started pitching to local news stations and publications using their guidance, which eventually led to partnerships with very reputable brands like Shark Ninja, ALDI, and Wonderful Pistachios. Erin and Amy truly care about their clients and are accessible to help in any way they can. They are the definition of collaboration! "

-Gillean Barkyoumb, MS, RDN

“In just two months after enrolling in Master the Media, I landed my first broadcast segment, was quoted in a national publication, and was even contacted by a producer for NBC's Nightly News with Lester Holt!"

-Andrea Goergen, RD, a clinical bariatric dietitian at a Washington, DC area hospital

"Master the Media has provided me with the roadmap and support I needed to start my career as a nutrition expert in the media. Seeing my name in top-tier publications like Better Homes and Gardens, EatingWell, and VeryWell was a dream of mine, and I can say Master the Media helped me reach that goal in just a few short weeks."

-Nicole Stefanow, MS, RDN

"I’m so thankful to have found Erin and Amy to help build my media skills. The coaching calls take it to another level to provide a personalized touch with constructive feedback. Since joining the program, I’ve been featured in multiple large media publications and presented with opportunities for corporate wellness and brand collaborations."

-Ashley Larsen, RDN

"I’ve taken media courses in the past, but none compare to this one. Amy and Erin are true masters of the media and incredible mentors. Their guidance and unique skill sets, combined with years of experience, were just what I needed to kickstart my career in the media. You won’t find step-by-step guidance like this anywhere else!"

-Kesley Pezzuti, MS, RDN

A Course for All Health Professionals

Whether you are looking to grow your private practice, book more speaking engagements, sign a book deal, or land a spokesperson gig with your favorite brand, learning to leverage the media is a necessity. Getting your name in the news will position you as the go-to expert in your niche, allowing you to increase professional opportunities and boost your bottom line more than you ever thought possible. This course includes instruction on:

How to start writing for print and web publications

How to navigate the multiple points of entry for freelance writing

How to define what sets YOU apart from the crowd of other health professionals out there

How to master the art of the soundbite

How to position yourself as the go-to expert in your field

How to land a literary agent & a book deal!

How to use your media experience to build your very own brand

How to monetize your platform to land lucrative brand partnerships

How to leverage media experience to maximize your income and make your schedule more flexible

How to monetize your social media platforms (including Instagram, Facebook, Twitter, Pinterest, YouTube, TikTok & Clubhouse)

Led by Media Experts
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Amy Gorin

MS, RDN

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Erin Palinski-Wade

RD, CDCES, LDN

Everything You'll Receive:

Two hours of video instruction

  • Learn the all about the art of the sound bite
  • Find out how to pitch yourself as an expert source-and land the media placements of your dreams!
  • Learn all the ins and outs of brand partnerships, as well as how to monetize your social media platforms

daily workbooks

Yes, there's homework! But it's fun (we promise!), and it will help you reach your media goals.

small group coaching

Get your burning questions answered in real time with a small-group coaching session with Amy or Erin!

Are you ready to master the media?

SIGN UP NOW!

Hey, health professional! This is the ideal program for YOU if you'd like to:

  • Establish yourself as THE go-to expert in your field to build credibility and name recognition
  • Land lucrative brand partnerships
  • Land top-tier national media placements in print, online, and broadcast media
  • Land prestigious freelance writing opportunities
  • Build authority, name recognition, and credibility to stand out from the crowd
  • Leverage media placements to grow your private practices
  • Stand apart from the competition, based on building the "know-like-trust" factor that regular media appearances provide
  • Become your own publicist so you never need to pay for advertising or marketing of services
  • Monetize your social media platforms while reaching your ideal audience (and instantly building trust)
proven-success

Are you ready to master the media?

GRAB YOUR SPOT NOW!