The MTM Coaching Program is right for you if you’re:

  • A health professional who wants to reach millions with your messaging. We’ve worked with all types of health pros—including dietitians, personal trainers, health coaches, pharmacists, and psychologists.
  • A slave of the corporate 9-to-who-knows-when who wants your time back—with a flexible schedule so you can enjoy your success.
  • An entrepreneur who wants to earn your worth—and work less hours for more money. Let’s get your life back!
  • A person who isn’t afraid to work hard and knows there’s no perfect time to get started.

By the end of the MTM Coaching Program, you’ll have:


Chosen a Niche

Now you can focus and excel in media opportunities that are specific to your area of expertise!


Created a Media Kit

This lets you expertly pitch yourself to all types of media and brand partners. You’ll also draft a paid services list, which can be bundled with your media kit.


Pitched producers, editors & brands

We’ll provide all the templates and swipe files you need to write the pitches—and then we’ll help you polish them to perfection. We’ll also provide the insider secrets you need for figuring out who to send those pitches to!


A TV Interview Broadcast Clip

You’ll write and record a sample TV interview so producers and potential brand partners can see what you’re like in action!

We have the highest success rate of students getting media attention and landing brand partnerships in the industry—and a money-back guarantee to prove it! Plus, get lifetime access to all educational materials.

What’s Inside the MTM Coaching Program:

Module 1: Niching

In this module, you’ll learn how to define what sets you apart from the crowd as a healthcare professional. You’ll nail down your niche and solidify your media goals—and even create ideas to pitch to editors and producers based on your special sauce. 

Module 2: Ideal Avatar

In this module, we’ll teach you how to pinpoint what your audience wants and how to identify your ideal avatar. We’ll walk through the methods—including surveying your audience—to ID your ideal avatar. You’ll walk away with a crystal-clear picture of who your avatar is and content ideas that speak to your avatar. 

Module 3: Being an Expert

You’ll learn how to connect and speak to reporters in a way that will get you featured in articles. You’ll learn how to pitch yourself as an expert source, how to be a great source that reporters come back to again and again, and how to be fluid in a media landscape that is everchanging. You’ll also practice talking to the media.

Module 4: Talking to Media

Now that you’ve landed the interview, what happens? We’ll teach you how to perfect the art of talking to the media (aka the soundbite) and teach you how to use the media that you land to secure more and more interviews. Together, we’ll workshop written soundbites.

Module 5: Broadcast Media

Hello, broadcast! You’ll learn the ins and outs of TV, radio, and podcast interviews. You’ll learn how to pitch yourself to producers, how to contact those producers, and how to prepare for any type of interview. You’ll craft a pitch to a producer, write a segment, and film a sample TV segment.

Module 6: Freelance Writing

We’ll teach you how to connect with assigning editors, how to craft the perfect pitch, and how to nail the freelance writing assignment. You’ll create a pitch to an editor that’s perfect for your niche and speaks to your ideal customer avatar.

Module 7: Profiting from Media Work

Now comes the really fun part: income! You’ll learn how to leverage your media experience to build your brand—and how to profit from any type of media, as well as sell yourself through a media kit. You’ll walk away with a ready-to-use media kit, too.

Module 8: Spokesperson Work

We’ll teach you what being a spokesperson means, the ins and outs of paid brand partnerships, and how to pitch and reach out to brands. You’ll also learn what brands look for in partners and what types of services they want. You’ll craft a pitch to a potential brand partner.

Module 9: Profiting from Social Media

You’ll learn how to monetize your social media platforms—as well as how to use them to share and leverage your media wins. We’ll walk through Instagram, TikTok, YouTube, Pinterest, Facebook, Twitter, and LinkedIn. Then you’ll decide what platforms to focus on first.

Module 10: Profiting from Blogging

We’ll teach you how to monetize your blog and e-mail list, how to create engaging content that brings back repeat customers, and the basics of SEO and e-mail marketing. You’ll walk away with content ideas to pitch to brand partners, too.

Module 11: Earning Your Worth

Hooray! Now that you’re a media-trained health professional, you’ll learn what services you should be paid for, brand partnership ins and outs, and how to negotiate what you’re worth. You’ll walk away with a list of paid services that you can uniquely offer to potential brand partners.

Module 12: Contracts

When working with brands and certain types of media, you’ll need to protect yourself legally. We’ll teach you the ins and outs of contract negotiations, name and likeness, exclusivity, whitelisting, and more. You’ll practice interpreting contract terms so you have the legal stuff nailed down for when you land those paid brand partnerships.

Are you ready? Enroll today to start immediately!

6 monthly payments of


A one-time payment of


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Here’s what you’ll get when you enroll in the
MTM Coaching Program:

  • 24 Weekly Coaching Calls
    This is THE GOLD that has helped students land bucket-list media interviews, high-paying brand partnerships, dream book agents and book deals, and 6-figure salaries. The group video calls are led by media dietitian coaches Amy Gorin, MS, RDN and Samantha Cassetty, MS, RDN.
  • A Clear Roadmap to Master the Media & Earn a 6-Figure Income
    Here’s the blueprint to get your name in the news and leverage that media attention to earn a 6-figure (or multi 6-figure!) salary, all with a flexible schedule. You’ll learn about the multiple revenue streams you can maximize as a health professional working in the media. With lifetime access, you’ll receive each and every update made to the course. (Updated August 2022!)
  • Feedback on Each and Every Master It! Sheet
    You’ll get feedback on all 12 Master It! Sheets! This hand holding helps you craft ready-to-send pitches to producers, editors, and potential brand partners. We’ll critique your on-camera presence so you’ll be camera ready, and you’ll walk away with a media kit and a list of paid services to pitch to brands.
  • Access to a Private Facebook Group
    You’ll get 6 months of access to a community of health professionals just like you. This is also where you can ask any and every burning question for the coaches to answer.
  • The Demo Library
    You’ll get everything you need to learn how to track your media hits, set up for a remote broadcast interview, find credible research for media interviews, and so much more.
  • The Video Lesson Library
    How does 50 videos of bite-size content sound? These cover everything from keeping calm on camera to niching down to the ins and outs of food photography props.
  • The Call Recordings Library
    This includes every coaching call to date!
  • Continuing Education Credits
    Registered dietitian nutritionists will receive 65 CPEUS, including an ethics credit.

$22,997 value!

Plus! These Bonuses Help You
Master the Media That Much Better


Media Contacts
$597 Value

Wouldn’t it be so much easier to work with the media if you had cheat sheets of how to contact almost any producer and assigning editor? You’re in luck, because this bonus provides the intel you need to shave hours off the pitching process.


Swipe File Package
$497 Value

How does no-fail pitching sound? You’ll get copies of the exact pitches that have landed your instructors amazing TV segments and freelance writing assignments, as well as lucrative brand partnerships. You’ll also get top resources for finding the story, as well as a list of ideas you can pitch to brands.


Ace Any Broadcast Interview
$297 Value

What happens once you land the TV interview? This bonus teaches you what to wear, how to do your make-up so you’ll pop on camera, and helpful props. You’ll also learn how to ace the interview—as well as how to follow up to get booked again and again.

When you add all of that up, it’s a

total value of $24,388. Whoa!

But of course we’re not charging you that. Because we’re SO excited to work with you, we’re giving you the opportunity to enroll in the MTM Coaching Program TODAY for…

6 monthly payments of


A one-time payment of


Save 5% by paying in full!

Money back guarantee:

If stale experiences with other online programs have left a bad taste in your mouth, don’t worry! You truly have nothing to lose with the MTM Coaching Program.

We want to give you every opportunity to try out the program for yourself and put the guidance and coaching into action. That’s why we’re giving you the chance to go through the entire 6-month program—including all the trainings, coaching calls, and Master It! sheets.

We fully believe that you will succeed. But if you don’t, you have nothing to lose. Truly. For more details, click here.

About Your Instructors

The Master the Media Coaching Program is co-created by Amy Gorin, MS, RDN and Erin Palinski-Wade, RD, CDCES, CPT. Both Amy and Erin lead you through the educational video lessons.

The weekly coaching sessions and private Facebook community are led by Amy Gorin, MS, RDN and Samantha Cassetty, MS, RDN.

Amy is one of the most-quoted media dietitians in America, having completed and written more than 2,000 combined media interviews and bylined articles. She’s a former editor for Prevention, Health, Parents, American Baby, and Weight Watchers Magazine—and loves sharing her media know-how with other health professionals. Her mission is to help you get your name in the news so you can earn more freedom in your income and time, as well as exponential career fulfillment.

Erin is the author of 4 books, including the best-selling 2-Day Diabetes Diet. She’s a TEDx speaker and has appeared in over 100 broadcast interviews, including segments on Good Morning America, The Dr. Oz Show, The Early Show, MSNBC, and Fox News. 

Samantha is a most-trusted media dietitian colleague. She’s the former nutrition director for Good Housekeeping. She’s also the co-author of Sugar Shock and a former nutrition correspondent for the Cooking Channel’s Drop 5 Lbs with Good Housekeeping.

We’ve helped hundreds of clients earn media attention and money. We have the roadmap to get you there and keep you on track—and provide the hand-holding you need to help you get past every hurdle when you get stuck.

As Seen In

Will You Be Our Next Success Story?

“I got a book deal and 5 paid brand partnerships”

The Master the Media program provided me with the guidance and education I needed to feel confident talking with brands and promoting my services. Before taking the course, I didn’t have a single paid partnership with a brand. The past few months alone, I’ve had paid partnerships with 5 different brands! And I now have an agent and publisher for the book of my dreams, and I know I wouldn’t have been able to accomplish this without the motivation and push from the Master the Media coaches. Private practice can be lonely, and I can’t explain enough how helpful it has been to have mentors like these coaches along the way.


“I landed partnerships with Ninja, ALDI & Wonderful Pistachios!”

The Master the Media program provides all the tools on how to get more experience in the media—but more importantly, it gave me the confidence to know that the media needs me just as much as I need them. I started pitching to local news stations and publications using the coaches’ guidance, which eventually led to partnerships with very reputable brands like Shark Ninja, ALDI, and Wonderful Pistachios. The coaches truly care about their clients and are accessible to help in any way they can. They are the definition of collaboration!


“None compare to this course…you won’t find step-by-step guidance like this anywhere else”

I’ve taken media courses in the past, but none compare to this one. The coaches are true masters of the media and incredible mentors. Their guidance and unique skill sets, combined with years of experience, were just what I needed to kickstart my career in the media. Since starting this course, I’ve been featured in a number of top-tier media outlets, learned how to craft the perfect pitch, and gained the confidence to conduct any type of media interview. I highly recommend this course if you are a health professional looking to grow your business, land brand partnerships, or become a trusted source in the media. You won’t find step-by-step guidance like this anywhere else!



Got questions? Here’s what your peers have asked before enrolling in the MTM Coaching Program:

Who is Master the Media for and will it work for me?

The Master the Media Coaching Program is for healthcare professionals who want to learn how to be seen as the leading experts in their fields and create media platforms to grow their businesses and create more lucrative opportunities. 

This program is ideal for any health professional—including registered dietitian nutritionists (RDNs), nurses, doctors, personal trainers, health coaches, healthy chefs, therapists, and more. RDNs will have the opportunity to earn 65 CPEUs, including an ethics credit!

If I’m not a health professional, will the program work for me?

Yes, the power of the media works for any professional. We’d love to work with you, health professional or not! We’ve worked with all sorts of professionals—including small business owners, authors, photographers, travel agents, and more.

When does the program begin?

Buy now, and the doors to the program open on Tuesday, September 6.

Will I have a limited amount of time to access the program? 

We’ve upgraded the program to provide you lifetime access to the educational materials. You can revisit the training videos, handouts, and coaching call recordings at any time.

However, the homework review, live coaching calls, and exclusive Facebook group access ends after 6 months.

How much time should I plan to spend on the course each week?

We recommend spending about 2 hours each week between the educational materials, Master It! sheets, and 45-minute-long coaching sessions. 

But we understand that sometimes life gets in the way, which is why we’ve included lifetime access to the instructional videos and other educational content. If you’re unable to get to everything during the 6-month program, you can revisit the video lessons at any time.

We also offer the opportunity to submit questions to the coaching calls and watch the recordings to get the answers.

Why is the coaching program 6 months?

If you’ve been following the MTM Coaching Program, you’ll know that it was originally 3 months in length. However, we found that students were often getting to the meat of their goals—including negotiating high-paying brand partnerships—right as the program was ending.

Now, we are here to hold your hand for a longer period of time.

Will the program work for me if I’m new to media? What if I don’t have a social media following or any writing experience?

Yes! The proven method that’s taught in the MTM Coaching Program has resulted in thousands of media placements, countless brand partnerships, book deals, and other lucrative business opportunities. 

We give you the step-by-step roadmap to become a media pro no matter what stage you’re currently in. If you’re dedicated to the program and follow the strategies, you can learn how to master the media and generate multiple income streams from it.

I really want to grow in the media, but I’m afraid I’ll get overwhelmed with this program.

We get it! Sometimes life throws you a curve ball, or you’re just busy at home or at work. That’s why we’ve upgraded the program to offer you lifetime access to the educational materials so you can go at your own pace. 

You can also revisit the training modules and coaching calls at any time. Plus, your coaches, Amy and Samantha, are here to help minimize overwhelm and navigate the path to media mastery.

When can I expect results from the MTM Coaching Program?

You can expect results quickly! In just 3 months, Master the Media students reached an audience of 1.04 billion! That’s an incredible reach, with media placements in outlets like MSN, Yahoo, Parade, Everyday Health, EatingWell, Better Homes & Gardens, and more. 

Additionally, past graduates have landed book agents, book deals, lucrative brand partnerships, high-paying speaking engagements, and more.

Can I make back my investment?

Absolutely! Past students have landed $5K+ brand partnerships and high-paying book deals before their time working with us was over.

Is there a return policy?

Yes, there is! The MTM Coaching Program has catapulted the careers of countless healthcare professionals. That’s why we want to give you every opportunity to try out the program for yourself and put the guidance and coaching into action. 

We’re giving you the chance to go through the entire 6-month program—including all the trainings, coaching calls, and Master It! sheets.

We fully believe that you will succeed. But if you don’t, you have nothing to lose. Truly. For more details, click here.

How many coaching sessions do I get?

This program includes 24 live video group coaching sessions with Amy or Samantha.

How often and when are the coaching calls?

The live group coaching video calls take place once a week: on Tuesdays at 4pm ET/1pm PT. In between coaching sessions, you’ll have access to an EXCLUSIVE Facebook group in which your coaches Amy or Samantha will be available to answer your questions and provide additional guidance. 

Note: Although we work hard to maintain this schedule, on rare occasions, we may need to move the time of a specific call. If this happens, you’ll be notified of that week’s updated date and time.

What kind of coaching will I receive in the MTM Coaching Program?

We take coaching seriously. The MTM Coaching Program is the ONLY health professional coaching program to combine live coaching with on-demand content in a structured format. Past students have called this the gold of the program.

Each week, you’ll be able to join a 45-minute, live video group coaching session with Amy or Samantha. All calls are recorded so you can revisit them later, and you can submit questions to be answered even if you are unable to attend. Plus, you’ll have access to all the previously recorded coaching sessions to review at your own pace. 

In between live coaching sessions, you’ll have access to an exclusive Facebook group in which your coaches, Amy or Samantha, will be available during normal business hours to answer your questions and guide you on your path to media success.

Do Amy and Samantha answer questions directly?

Yes! In between coaching sessions, you’ll have access to an exclusive Facebook group where Amy or Samantha will answer your questions directly.

Plus, this program includes 24 live video group coaching calls with Amy or Samantha. They’re here to guide and support you on your path to media success!

I need continuing ed credits in a year but I want to enroll now. What should I do?

If you’re ready to discover how to master the media and leverage your platforms to grow your business, we encourage you to enroll now. RDNs will have the opportunity to earn 65 CPEUs, including an ethics credit, when they complete the educational materials—the videos and handouts.

This means you can enroll and benefit from the coaching calls now and complete the CPEUs at your leisure.

Are you ready? Enroll today to start immediately!

6 monthly payments of


A one-time payment of


Save 5% by paying in full!