Master the Media

Break into the Media

Master the Media Course + Coaching Program

Have you dreamt of seeing your byline in national magazine articles, appearing on talk shows, and being sought out by reporters as THE expert in your field?

It doesn't have to be just a dream! The Master The Media Coaching Program will guide you step by step on the path to getting your name in the news and skyrocketing your income. The course includes 24 hours of LIVE group coaching directly with Amy Gorin, MS, RDN and Erin Palinski-Wade, RD, CDCES, LDN (including two one-on-one meetings with Amy and Erin), 12 modules, 80-plus videos, and 35-plus workbooks and cheat sheets that reveal all the industry secrets you need to master the media, land brand partnerships, writing gigs, and grow your business in ways you never knew possible. This course is ideal for any health professional—including registered dietitian nutritionists (RDNs), nurses, doctors, personal trainers, health coaches, healthy chefs, and more. RDNs will have the opportunity to earn 65 CPEUs, including an ethics credit!*

Don't wait to enroll. Space is VERY limited, and spots are filling up fast! Don't miss out on the amazing opportunity—grab your spot today for the three-month program.

ENROLLMENT IS LIMITED!

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As seen in

A Course Based on Experience

After seeing the enormous benefits that increased media exposure brought to their careers, Amy Gorin, MS, RDN and Erin Palinski-Wade, RD, CDCES, LDN set out on a mission to share their knowledge with fellow health professionals. As two of America’s most-quoted registered dietitians, in this year alone they've collectively landed over 500 magazine, newspaper, and web interviews, were interviewed on national programs such as The Dr. Oz Show, and were pursued as sought-after industry consultants and spokespeople.

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What This Course Has to Offer

Master the Media features everything you need to know about becoming THE EXPERT in your niche, gaining more media attention than you ever thought possible, and leveraging your platform to skyrocket your income. With 24 hours of live small-group coaching (including two one-on-one meetings with Amy and Erin), over 25 hours of video instruction, and 80-plus total hours of education, this course covers everything you've ever wanted to know about getting published, getting quoted, and getting on the air. It also teaches you how to leverage that media attention to land the brand partnerships, speaking engagements, and book deals of your dreams!

This three-month online program includes 24 hours of live coaching, 12 detailed modules, 80-plus videos, and 35-plus workbooks, cheat sheets, and trackers in a dozen categories:

1. Getting Started in Media Work

2. Mastering the Art of the Sound Bite

3. Mastering being an expert (print/web)

4. Mastering being an expert (broadcast)

5. Acing the broadcast interview

6. making media placements profitable

7. the ins & outs of brand partnerships

8. ID'ing your ideal avatar on social media

9. using social media to boost your income

10. mastering freelance writing

11. business school crash course

12. pulling it all together: achieve your dreams!

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More Incredible Content!

Now you're getting even more content and value from the newly relaunched Master the Media course! The Master the Media program:

  • Is the most comprehensive media coaching program for healthcare professionals who want to get their names in the news to build their businesses and brands
  • Is the ONLY health professional coaching program to combine live coaching with on-demand content in a structured format
  • Provides a step-by-step blueprint to media mastery, with a proven system that builds upon itself week after week for incredible results
  • Is the only program that shows healthcare pros how to translate media wins into multiple revenue streams
  • Provides feedback at every step of the way so participants are constantly fine tuning and perfecting their skills
  • Allows you to walk away with a media kit, video content, and more—we'll even walk you through how to create an "as seen on" section on your website!
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What Happens Once You Enroll

As soon as you buy, you will be enrolled in the on-demand course! You will also have access to 2x weekly live coaching calls, plus entry to an exclusive Facebook Group, in which instructors Amy Gorin, MS, RDN and Erin Palinski-Wade, RD, CDCES, LDN will be available to answer your questions and guide you on your path to media success. In addition, you'll have access to:

12 In-Depth
Video Modules

Enjoy on-demand access to 12 modules, including 80-plus in-depth videos, weekly workbooks, tip sheets, and trackers. You will learn everything you've ever wanted to know about landing bylines in national magazines, seeing yourself on morning talk shows, and being quoted in publications your clients read and trust. Then build upon these skills and learn how to land lucrative brand partnerships, book deals of your dreams, paid speaking gigs, and more!

The Secret Formula to
Finding the Right Contacts

Have the perfect idea but have no idea who to send it to? You don't have to wonder anymore! Learn how to find the right names and contact information for the editors and producers you want to reach with exclusive cheat sheets that reveal the secrets to decoding contact information for almost any editor or producer! Seriously, just plug a contact's name into the e-mail formats we provide, and your pitch will get into the right hands! These resources are truly gold.

 the HAND-HOLDING that YOU CRAVE

Whatever your media goals, Amy and Erin are here to help. You'll get two hours of live small-group coaching from these media gurus each week via Zoom, plus immediate responses to any burning questions that you post in a private Facebook group and feedback on workbook assignments. This guidance and right-away feedback is what will propel you to turn your media and brand partnership dreams into reality!

How to Monetize Your Media Work to
Skyrocket Your Income

Getting your name in the news is a fantastic accomplishment on its own, but exposure isn't the only benefit. As you build your platform and increase your name recognition, there are numerous ways to profit. You will learn exactly how to monetize your newfound fame to make more money (earn six figures by landing lucrative brand partnerships, book deals, speaking gigs, and more!), while working fewer hours with a more flexible schedule. Media attention will also have private-practice clients flocking to your door!

Step-by-Step Guides to
Creating Winning Pitches

Have an idea but don't know how to craft it into a pitch that sells? (And what the heck is a pitch?) Whether you are pitching a national magazine, a website, or a talk show, you'll learn how to format an idea that turns heads and lands interviews. See actual examples of winning pitches that have landed Amy and Erin the broadcast interview, as well as major magazine and web assignments. Then pop your pitch into one of the many templates provided and hit "send." Yes, it's really that easy with the Master the Media course!

 Have Editors & Producers Requesting to
Interview You Again and Again!

Landing the interview is just part of the battle. Getting asked back is the real win! You'll learn how to give the perfect interview so editors and producers will be beating down your door to have you back again and again! And yup, that means your health messages will reach millions—and you won't ever have to advertise for private-practice clients ever again.

ENROLLMENT IS LIMITED

Sign up for the waitlist to secure your spot now!

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What Students Are Saying!

“Amy and Erin's Master the Media course provided me with the guidance and education I needed to feel confident talking with brands and promoting my services. Before taking their course, I didn't have a single paid partnership with a brand. The past few months alone I've had paid partnerships with five different brands! And I now have an agent and publisher for the book of my dreams, and I know I wouldn't have been able to accomplish this without the motivation and push from Erin and Amy. Private practice can be lonely, and I can't explain enough how helpful it has been to have mentors like Erin and Amy along the way."

-Angie Asche, MS, RD, CSSD, author of Fuel Your Body

“It’s blowing my mind that after four years of trying to get my message out, I am suddenly being quoted in Parade, The Healthy, VeryWell, and Eat This! I have also done an interview with CN2 news and a webinar for a foundation I love. I credit this growth to the Master the Media e-course!"

-Lacy Ngo, MS, RDN

"Joining Amy and Erin's Master the Media program has bee none of the best things I've done for my business. Since the beginning of their course, I've been featured in a number of top-tier media outlets, including Parade, EatingWell, Everyday Health, and TheKitchn."

-Laura Ali, RDN

“The Master the Media course by Erin and Amy provides all the tools on HOW to get more experience in the media. But more importantly, it gave me the confidence to know that the media needs me just as much as I need them. I started pitching to local news stations and publications using their guidance, which eventually led to partnerships with very reputable brands like Shark Ninja, ALDI, and Wonderful Pistachios. Erin and Amy truly care about their clients and are accessible to help in any way they can. They are the definition of collaboration! "

-Gillean Barkyoumb, MS, RDN

“In just two months after enrolling in Master the Media, I landed my first broadcast segment, was quoted in a national publication, and was even contacted by a producer for NBC's Nightly News with Lester Holt!"

-Andrea Goergen, RD, a clinical bariatric dietitian at a Washington, DC area hospital

"Master the Media has provided me with the roadmap and support I needed to start my career as a nutrition expert in the media. Seeing my name in top-tier publications like Better Homes and Gardens, EatingWell, and VeryWell was a dream of mine, and I can say Master the Media helped me reach that goal in just a few short weeks."

-Nicole Stefanow, MS, RDN

"I’m so thankful to have found Erin and Amy to help build my media skills. The coaching calls take it to another level to provide a personalized touch with constructive feedback. Since joining the program, I’ve been featured in multiple large media publications and presented with opportunities for corporate wellness and brand collaborations."

-Ashley Larsen, RDN

"I’ve taken media courses in the past, but none compare to this one. Amy and Erin are true masters of the media and incredible mentors. Their guidance and unique skill sets, combined with years of experience, were just what I needed to kickstart my career in the media. You won’t find step-by-step guidance like this anywhere else!"

-Kesley Pezzuti, MS, RDN

Amazing Outcomes!

In just three months of working with Amy and Erin, the Master the Media Coaching Program students reached an audience of 1.04 billion! That's an incredible reach, with media placements in outlets like MSN, Yahoo, Parade, Everyday Health, EatingWell, Better Homes & Gardens, and more. Wouldn't you like to reach an audience like this, too?

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A Course for All Health Professionals

Whether you are looking to grow your private practice, book more speaking engagements, sign a book deal, or land a spokesperson gig with your favorite brand, learning to leverage the media is a necessity. Getting your name in the news will position you as the go-to expert in your niche, allowing you to increase professional opportunities and boost your bottom line more than you ever thought possible. This course includes 80-plus on-demand videos on topics, such as:

How to start writing for print and web publications

How to craft winning pitches that land articles and interviews

How to find the right contacts to sell your pitch to

How to get booked on broadcast segments, including national talk shows!

How to position yourself as the go-to expert in your field

How to land a literary agent & a book deal!

How to land paid speaking engagements (even a TED Talk!)

How to monetize your platform to land lucrative brand partnerships—and figure out what to charge!

How to leverage media experience to maximize your income and make your schedule more flexible

How to master social media (including Instagram, Facebook, Twitter, Pinterest, YouTube, TikTok & Clubhouse) to promote your media work & land paid brand work

Led by Media Experts
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Amy Gorin

MS, RDN

ErinPalinskiWade-headshot-kitchen
Erin Palinski-Wade

RD, CDCES, LDN

You'll also Receive:

Insider cheat sheets

  • Learn the secrets to decoding the contact information for almost any editor or producer
  • Get a go-to list of resources for creating compelling ideas that will sell
  • Learn the anatomy of a winning pitch (receive your very own templates!)
  • Score examples of winning pitches that have landed amazing article assignments and broadcast segments

CPEUS*

You don't want to miss this added value. We are approved for 65 CPEU credits, including an ethics credit.

certificate of completion

You can frame the certificate!

weekly workbooks

Yes, there's homework! But it's fun (we promise!), and when it's finished you'll have a finished media kit to send to potential brand partners and pitches to offer to producers and editors.

Trackers for everything

You'll get the tools to efficiently track your media placements, brand partnership leads, and more!

2x weekly small group coaching

Get your burning questions answered in real time with 24 total hours of coaching, including two one-on-one meetings with Amy and Erin!

Private Facebook group

You'll responses from Amy and Erin within 24 hours, plus access to a group of media-savvy peers.*

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*CPEUs are for registered dietitian nutritionists only and are pending. Feedback on weekly assignments will be provided within five (5) business days.

Hey, health professional! This is the ideal program for YOU if you'd like to:

  • Establish yourself as THE go-to expert in your field to build credibility and name recognition
  • Land lucrative brand partnerships
  • Land top-tier national media placements in print, online, and broadcast media
  • Land prestigious freelance writing opportunities
  • Land a literary agent and publisher to secure a book deal
  • Build authority, name recognition, and credibility to stand out from the crowd
  • Leverage media placements to grow your private practices
  • Stand apart from the competition, based on building the "know-like-trust" factor that regular media appearances provide
  • Land paid speaking opportunities (even TED Talks!)
  • Become your own publicist so you never need to pay for advertising or marketing of services
  • Grow your social media platforms while reaching your ideal audience (and instantly building trust)
proven-success

Are you ready to master the media?

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